Hugh James advises Rapala on joint venture with Shimano UK

17 I 10 I 11

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Leading law firm Hugh James has advised Finnish listed company Rapala on its share purchase from Shimano Inc (the leading fishing reel manufacturer) to create a 50/50 joint venture with Shimano in the UK, Shimano Normark UK Ltd. The deal is the second multi-million pound deal the corporate team at Hugh James has advised Rapala on in the last 12 months and highlights the ambition of the Finnish company to grow its UK operations.

Rapala is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries.

Speaking about the significance of the deal, Jorma Kasslin, CEO of Rapala said:

“This is a historic and very important new step in the development of our distribution alliance, which will be a win-win concept for both parties and create a strong fishing tackle distributor in the UK outperforming our competition.”

Speaking about Rapala’s relationship with Hugh James, Olli Aho, Company Counsel for Rapala, said:

"Hugh James did an outstanding job of preparing and advising on the agreements in the many disciplines of the deal. I was particularly impressed with their communication and the quality of their work. Greg Williams and his colleagues at Hugh James were truly first class and I happily recommend them."

Greg Williams, who led the team at Hugh James, said:

“We are delighted to have advised Rapala on another strategically important transaction. There was a challenging timescale for completing the acquisition and our team at Hugh James worked very closely with Rapala to ensure a swift and successful conclusion.”

Contact

Greg Williams colour Greg Williams

Partner

greg.williams@hughjames.com

T 029 2039 1045

 

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