The General Medical Council has imposed new guidelines for practitioners carrying out cosmetic procedures.
The guidelines, which aim to impose higher safety standards and clamp down on rogue surgeons who put profit before patients, could see doctors who break the rules struck off.
Under the guidelines the practitioner carrying out the cosmetic procedure must fully explain to patients the risks involved with the surgery and who they can contact if they experience any complications. Aggressive sales tactics such as two for one offers are also banned.
The guidelines are a response to Professor Sir Bruce Keogh’s review of the industry following the PiP breast implant scandal in 2013. Keogh’s report found “A person having a non-surgical cosmetic intervention has no more protection and redress than someone buying a ballpoint pen or a toothbrush”.
Professor Terence Stephenson, Chair of the GMC stated “Our new guidance is designed to help drive up standards in the cosmetic industry and make sure all patients, and especially those who are most vulnerable, are given the care, treatment and support they need.”
The guidelines will outline best practice for both surgical and non-surgical procedures including breast implants, facelifts and Botox injections.
Mark Harvey, the lead solicitor in the PiP breast implants case, has welcomed the guidelines.
“ The introduction of guidelines to safeguard patients is long overdue. I have recovered millions of pounds of compensation for patients who received faulty breast implants, but there are still some clinics avoiding their duty of care. Patients should be able to rest assured that the cosmetic procedure they are having is the right one and that they will receive the best possible care both during and after the procedure.”
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