Local Cub group and primary school get creative for the Make the Brake Pledge campaign.
To mark Road Safety Week (21 – 27 November), co-ordinated by charity Brake, the Cardiff-based law firm Hugh James, a member of the Brain Injury Group, has challenged the White Tigers Cub pack from 2nd Rhiwbina Cubs to illustrate what they and their parents will promise to do to make roads safer.
Thousands of organisations, schools and community groups are backing the Make the Brake Pledge campaign, helping to spread awareness about six simple things to protect themselves; people around them and to reduce vehicle emissions and pollution. The six Brake Pledge points are: Slow, Sober, Secure, Silent, Sharp and Sustainable.
A team from Hugh James helped judge the artwork for the 2nd Rhiwbina Cubs and awarded prizes for the best ideas at a presentation evening on 22 November.
The entries were of a very high standard and judging was close but in the end, the two winners were:
Dafydd Peters Jones for his ‘pay attention when driving’ picture showing a robot zapping a driver because he was on his phone
Joseph Bertelli with a great idea to prevent drink driving – a ‘drunk driver ejector seat’
The runners up were:
Hugh James is also working with Llanishen Fach Primary School and will be awarding each class prizes for the best illustrations at a special assembly on Friday 25 November. The children at the school are attending road safety assemblies and are drawing posters for the competition all week. In addition, the community police officer is coming to the school on Friday with a speed gun to check the speed of vehicles around the school.
Sian Warren, neurolaw consultant at Hugh James who judged the entries, said: “The Road Safety Week campaign is a great opportunity to engage with both children and their parents to get them really thinking about the importance of road safety.
“We work with so many families who have been affected by tragic road accidents, and many could so easily have been avoided if more care was taken while on the move. This year’s campaign aims to encourage families to be more alert and hopefully change people’s behaviour when out and about.”
Steve Gunning, leader of the 2nd Rhiwbina Cubs added: “By taking the message to schools and local cub groups it means that children are learning as early as possible to understand the risks around roads.
This campaign is a great concept as it challenges the children’s creativity and means they really have to think about the messages behind the campaign.”
In addition to classroom resources provided by Brake, The Children’s Trust has provided a supply of its award-winning book, ‘Heads up, Tim-Tron’, designed to explain brain injury to young people, for each class.