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9 September 2025 | Sports Deals | Deals | Article by Mark Loosemore

Hugh James advises OffPitch Sports International on first investment round


We are pleased to have advised OffPitch Sports International Limited, a new sports start-up, on securing its first round of investment funding.

The investment was made by a US-based investor and marks an important milestone for the company as it launches into the sports industry.

Founded by Mikey Rowe and Huw Warren, OffPitch offers a fresh approach to commercial growth. From sponsorship sales and partnership development to social-first strategy and content creation, the agency is built on three core values of honesty, integrity, and authenticity.

Speaking on the launch of OffPitch, Co-Founder Mikey Rowe said:

“Too often in sport, agencies overpromise and underdeliver. At OffPitch, we’re changing that. We believe in transparency, accountability, and delivering real results. Our role is simple: bring together excellent brands and rights-holders, and tell their stories in the right way.”

With headquarters in Wales and a global outlook, OffPitch has already delivered for major organisations including NFL UK & Ireland, Wales Golf, Reflo, the Icons Series, and the Dakar Rally in Saudi Arabia, alongside partnerships in cricket, football, and rugby. With further client announcements on the horizon, the agency’s fresh approach to commercial and social strategy is already resonating with leading brands across global sport.

Mark Loosemore, Partner and Head of our Sports team, led the deal, supported by Matt Detheridge, Senior Associate in our Corporate Commercial team.

Speaking on the deal, Mark Loosemore said:

“Having known the OffPitch co-founders Huw and Mikey for some time, I was delighted that they chose us to advise them on OffPitch’s pivotal first investment round. It was great to see the investment deal come to fruition and fantastic to see them publicly launch the business this week. We are excited about the prospect of our Sports team continuing to deliver specialist sports sector advice to them as they now drive OffPitch forward.”

This cross-border investment reflects growing international interest in the UK sports sector and highlights OffPitch’s potential to expand its innovative approach to commercial and social partnerships globally.

Speaking on working with the team at Hugh James, Huw Warren, Co-Founder of OffPitch said:

“From four first meeting through to completion, Mark and Matt have guided us through the technical elements of a complex agreement with a US based investor. The sports sector is growing at pace and having these long term strategic advisors in the team at Hugh James gives me confidence as we look to grow and scale in the coming months.”

Author bio

Mark Loosemore

Partner

Mark Loosemore is a partner in the corporate/commercial team who specialises in the sport, hospitality & leisure and media & entertainment sectors. He joined Hugh James in July 2023 following the acquisition of Loosemores Solicitors.

Disclaimer: The information on the Hugh James website is for general information only and reflects the position at the date of publication. It does not constitute legal advice and should not be treated as such. If you would like to ensure the commentary reflects current legislation, case law or best practice, please contact the blog author.

 

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