Mark Loosemore

Mark is a Partner and corporate/commercial solicitor, who specialises in the Sport, Media & Entertainment, and Hospitality & Leisure sectors. He began his legal career in London with Bird & Bird in their sports team acting, for example, for The (English) Football Association as well as various other world-renowned clients. Mark went on to become Group Commercial Director of the Welsh Rugby Union for the opening of the Millennium Stadium and the hosting of Rugby World Cup. He was later the senior in-house lawyer for several years with leading digital sports media group, Perform Group (now DAZN). Prior to joining Hugh James in 2023, Mark was Senior Partner of his own boutique law firm, Loosemores, which he ran successfully for 7 years before it was acquired by Hugh James.

Mark now acts for a range of high-profile clients, many of whom are long-standing, including the Football Association of Wales, whom he recently advised on their successful UEFA EURO 2028 joint bid and Glamorgan Cricket, whom he advised on their acquisition of 50% of Welsh Fire in The Hundred. Other notable sports clients include British national governing bodies, professional clubs, industry associations, sports marketing and management agencies, media rights holders, individual elite sportspeople, and investors.  Mark’s hospitality clients include Small Luxury Hotels of the World, whom he recently advised on their ground-breaking commercial partnership with Hilton Hotels & Resorts.

Mark is ranked as a Hall of Fame lawyer for Sport and a Leading Partner for Media & Entertainment in The Legal 500 directory for 2026.  He is a non-executive director of GlobalWelsh and an advisory board member for International Sports Convention.

Career and education history

  • University College London, LLB Law: 1992
  • University of Oxford, Diploma in Social Studies: 1993
  • Cardiff University, LPC: 1994
  • Trained at Bird & Bird and Qualified in 1996
  • Group Commercial Director, Welsh Rugby Union: 1999-2000
  • Legal and Business Affairs Director, Premium TV: 2000-2004
  • Managing Director, Altior 2004-2009
  • Managing Partner, Mackintosh Capital: 2010-2016
  • Senior Partner, Loosemores Solicitors: 2016-2023

Memberships

  • British Association for Sport & Law
  • LawInSport
  • All England Lawn Tennis & Croquet Club
  • Cardiff Business Club
  • GlobalWelsh Pioneer

As an evolving rights holder we have spent some time developing an exciting commercial partner programme and as we begin to take this proposition to the wider market its imperative we have support in place to deliver robust and cost-effective contractual support for all levels of our commercial partnership opportunities. Mark Loosemore and Hugh James have provided the flexibility we require without compromising quality and expertise.

Gavin Finch, Chief Commercial Officer of British Mountaineering Council

We have an excellent working relationship, and this has been so important in negotiating and finalising the various legalities with various stakeholders. We look forward to working with Mark and his team in delivering what will no doubt be a hugely successful Euros for Wales.

Nick Lewis, Football Association of Wales