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30 May 2024 | Comment | Article by Gerallt Jones

Hugh James advises on strategic partnership for leading Welsh drinks wholesaler

We’re pleased to announce our advisory role on an exciting strategic partnership between the wholesale division of leading Welsh drinks company Glamorgan Brewing Company and national wholesaler, LWC Drinks.

The alliance is poised to accelerate growth, diversify offerings, and reaffirm Glamorgan Brewing Company’s position as a leading supplier of beverages across Wales.

The hugely successful brewery arm of Glamorgan Brewing Company, which produces popular and award-winning beers including Jemima’s Pitchfork, Welsh Pale Ale and Cwrw Gorslas, is unaffected by the deal and will remain an independent, family-run business.

Our multi-disciplinary team, led by Partner and Head of Corporate/Commercial Gerallt Jones and consultant Sarah Jones-Howells, represented the group’s shareholders on this pivotal deal. We will continue to act as legal advisers to the brewery business, reaffirming Hugh James’s stronghold in the food and drinks sector.

Gerallt Jones said:

“We’ve had the privilege to work with the team at Glamorgan Brewing Company for over a decade and are delighted to have been involved in this exciting new chapter for the wholesale business. We are looking forward to continuing our long-standing relationship with the team in supporting the evolution and future endeavours of this ambitious brewery business.”

David Atkins, Financial Director at Glamorgan Brewing Company, commented:

“We are beyond pleased with the service from Hugh James. The wealth of knowledge and experience across all areas was invaluable. Gerallt and Sarah’s diligence, competency and can-do attitude have been exemplary throughout the whole process.”

Author bio

Gerallt Jones


Gerallt is a partner and head of the corporate and commercial team. Since joining Hugh James in 2005, Gerallt has led the team to be a leading player within the corporate and commercial market, advising clients including the Welsh Government, Princes Gate Water and the Development Bank of Wales.

Gerallt also has particular expertise in the sport and food & drink sectors, leading Hugh James’s relationships with clients in these sectors including the Welsh Rugby Union and Braces Bakery.

Disclaimer: The information on the Hugh James website is for general information only and reflects the position at the date of publication. It does not constitute legal advice and should not be treated as such. If you would like to ensure the commentary reflects current legislation, case law or best practice, please contact the blog author.


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