We recently advised True Swing on the sale of the Par 59 business to Lane7.
As part of the deal, the Cardiff Par 59 venue will close for refurbishment before reopening under the Lane7 brand, while the Bristol site will continue to trade as Par 59.
The deal marks the next chapter for Par 59 and represents a significant milestone for the business as it enters a new phase under Lane7’s ownership and reflects continued activity in the hospitality and leisure sector, bringing together a Cardiff-founded leisure brand and one of the UK’s leading competitive socialising operators.
Launched in March 2022 as a partnership between Elevens Group – co-owned by Gareth Bale and Jamie Humphrys – and DEPOT, Par 59 brought a new mini golf, food and drinks concept to Cardiff city centre before later expanding to Bristol.
Elevens Group continues to focus on other commercial opportunities and currently operates Elevens Bar & Grill in Cardiff. DEPOT Group continues its investment in Cardiff’s live music and events scene through its 2,100 capacity venue, plus programming via DEPOT Live at Cardiff Castle and Blackweir Fields.
Gerallt Jones, Partner and Head of Corporate/Commercial, led the team advising True Swing, supported by Matt Detheridge (Corporate/Commercial) and Kylie Underhill (Commercial Property).
Speaking on the sale, Gerallt said:
“Par 59 has established itself as a popular leisure destination since launching in Cardiff and expanding into Bristol, and this transaction represents an important milestone in the business’s development. It also reflects continued confidence in the hospitality and leisure sector, with established operators continuing to invest in strong consumer brands and destinations. We were delighted to support True Swing on the sale and look forward to seeing the business continue to develop under Lane7’s ownership.”
