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4 June 2024 | Firm News | Article by Mark Loosemore

Hugh James confirms continued support for football in South Wales

We’re excited to announce the renewal of our partnership with South Wales Football Association, retaining headline sponsorship of all SWFA Cup competitions for the 2024-25 season. The renewal will continue to support the full line up of men’s, women’s, boys,’ and girls’ football competitions in the area, and our shared commitment to promoting sport for all.

The SWFA (South Wales Football Association) Cup Final Men's team winners

Founded in the South Wales valleys more than 60 years ago, Hugh James has a proud history of supporting grassroots sports, and now boasts one of strongest multi-disciplinary sport sector law practices in the UK.

The SWFA (South Wales Football Association) Cup Final under 15's boys winners

As a supporter of the historic SWFA’s Men’s Senior Cup since 2019 Mark Loosemore, Head of Sport, is pleased the renewal has evolved to feature the Women’s Senior Cup, Sunday Intermediate Cup (Danny Gomes Memorial Cup), the Girls’ U14’s & 15’s Cup, the Boys’ Cup U14’s, 15’s & 16’s, following the firm’s acquisition of Loosemores Solicitors in 2022.

The SWFA (South Wales Football Association) Cup Final Women's team winners

When the action kicks off in September, a record 280 teams and more than 5600 players are expected to flock to the region’s community pitches across the various competitions. Football fans will also notice a fresh look to the partnership, after the firm revealed its new brand identity earlier this month. You can follow all the action on the Cymru Football App, found in the App store and Google Play store, where it’s free to download.

Hugh James Partner Mark Loosemore commented:

“The SWFA Cup game has gone from strength to strength, now attracting record numbers of men, women, boys, and girls playing football across the South Wales region. We’re absolutely thrilled to continue our sponsorship with the SWFA this year, and to continue to support a diverse and inclusive participation environment for new and existing players in the region. As sports fans first and professionals in the sports sector second, we’re really looking forward to the season ahead.”

Geoff Buckingham, General Secretary of SWFA, commented:

“We are delighted to once again be partnering with Hugh James for the sponsorship of all SWFA Cups and thank Mark and all the team at Hugh James for their continued support which help us to grow grassroots football our area, especially the women’s and girls’ game which is growing at the fastest level of football played at grassroots. The South Wales FA Senior Cup is one of the oldest competitions in South Wales with the first final being played back in 1894.”

You can find out more about the SWFA and competitions via their website.

Key contact

Mark Loosemore


Mark Loosemore is a partner in the corporate/commercial team who specialises in the sport, hospitality & leisure and media & entertainment sectors. He joined Hugh James in July 2023 following the acquisition of Loosemores Solicitors.

Disclaimer: The information on the Hugh James website is for general information only and reflects the position at the date of publication. It does not constitute legal advice and should not be treated as such. If you would like to ensure the commentary reflects current legislation, case law or best practice, please contact the blog author.


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